The building blocks of your website
What sets you apart? There are probably thousands of online businesses similar to yours. What's your special sauce?
Your website has to create a relationship with your customers. Better relationships mean more sales. Telling a compelling story around your brand and product will help potential buyers identify themselves with your brand.
A picture is worth a thousand words. Choose them wisely. Not everything needs to be flashy, it depends on what you are selling, and to whom.
An online shop that performs
Clear product value
We're not talking about pricing here. The value of your product resides in the way it solves your customer's problem. People are not buying the nail, they're buying the frame on the wall.
Buying experience without friction
From the first visit to the end of the checkout, the customer experience must be flawless. A little friction could jeopardize your bottom line.
Marketing that runs while you sleep
People are often not buying at their first visit to your website. Engaging with them with consistency with automated marketing will help you convert more potential clients into customers.